Wine merchant
The wine merchant runs a store that sells wine, he is a trader, but also an entrepreneur if he runs his own store.
He selects and buys the wines he puts forward, so he must negotiate with commercial agents the quantity and the prices. For this he must be a good manager: financial and administrative management, but also budgetary: manage his margins, his stocks, his fixed and variable costs. The wine merchant must also manage people. He is the head of a team and must inspire his troops.
He selects and buys the wines he puts forward, so he must negotiate with commercial agents the quantity and the prices. For this he must be a good manager: financial and administrative management, but also budgetary: manage his margins, his stocks, his fixed and variable costs. The wine merchant must also manage people. He is the head of a team and must inspire his troops.
COMMERCIAL TALENT
Commercial talent to sell wine, you need to know how to create links with your customers, forge links with regulars to obtain lasting results. Know which products to promote and how to differentiate yourself from your competitors.
WINE KNOWLEDGE
The wine merchant must be able to advise his client correctly according to his needs. Food and wine pairing, advice on the choice of grape varieties and appellations.
BE A GOOD TEACHER
Explain a wine in simple language, if necessary, or technical according to the knowledge of the interlocutor.
Winemaker
The winemaker is an agricultural craftsman who takes care of the vines and transforms the bunches into wine. The winegrower only takes care of the vines when the winegrower has a holistic approach and participates in theory in all stages of wine making: planting the vines, pruning, harvesting, winemaking, aging and marketing. He is a versatile, hands-on person who likes to see his product finish and impact the different stages.
VERSATILE
You have to be versatile, benefit from multiple skills, be they agricultural but also chemical and commercial.
HARD WORKER
The winegrower is a hard worker: he does not count his hours and the physical aspect is demanding.
Oenologist
The oenologist is the expert in the world of wine knowledge. He has scientific and technical knowledge of the world of wine.
With his knowledge, the oenologist can work in a field or act as an advisor to various fields around the world, but also to buyers and sellers. He is able to recognize the quality of a wine and help improve the different stages of production to bring the wine its letters of nobility.
With his knowledge, the oenologist can work in a field or act as an advisor to various fields around the world, but also to buyers and sellers. He is able to recognize the quality of a wine and help improve the different stages of production to bring the wine its letters of nobility.
TECHNICAL AND SCIENTIFIC KNOWLEDGE
He must know all the secrets of winemaking, for example.
TASTE QUALITIES
Knowing how to recognize wines and judge their intrinsic quality.
TEAM PLAYER
Knowing how to work in a team: many people depend on him.
Sommelier
The sommelier is a wine professional who often works in catering, he has an in-depth knowledge of grape varieties, appellations, vintages and wine production. He often has direct relationships with the winegrowers he visits and buys their wine, or goes through sales agents who act as the liaison. He is an expert on service, but also on the conservation of wine to enjoy it at its best. Finally, he talks with the chef to develop delicious food and wine pairings. In a gourmet restaurant, he wears a costume and demonstrates the skills he puts at the service of a demanding clientele so that they have an unforgettable moment.
AN EXCELLENT PALATE AND A SENSE OF SMELL
Having a palate and a sense of smell is very attacking. He tastes regularly and creates a memory bank to remember the regions, vintages, grape varieties, great estates.
PRESENT WELL WITH ELOQUENCE
It represents an oenological and gastronomic culture, its seriousness and its professionalism are flawless. It must be expressed in a vocabulary that is understandable to as many people as possible while understanding the expectations of customers. Finally, he must get his client to consume what they are looking for or broaden their horizons, transport them beyond their knowledge, sometimes even in English.
BE A FINE NEGOTIATOR
He buys wines and must be able to obtain an attractive price for his restaurant.
Commercial agent
This is a commercial agent who represents a company or winegrowers. He sells wine to restaurants, wine merchants etc. an intermediary who has leeway on the margin achieved and whose objective is to increase sales. He has his wines tasted, creates links with his clients and works his portfolio of clients but also prospects.
TECHNICAL KNOWLEDGE
Knowing the wines and being able to transmit your knowledge in an intelligible way, perhaps with a little story telling.
BE AN EXCELLENT SALESPERSON
Socialize, create links and make yourself comfortable to make a sale.